Client: Dubai Tour

In few years the continuing commitment of Dubai Sports Council has contributed to the birth of a local cycling community. To play out this newborn community the spirit of five actors and seven musicians -directed by a Music Maestro- staged a live performance where acting and music matched together to tell the stories of cycling lovers. The original musical score ended with the official Dubai Tour Anthem, live sung by a group composed by a choir and extras on stage, physically representing the community. After the opening show sequence, the trophy’s reveal and the teams’ presentation gave the official kick-off to the Dubai Tour 2018.