Games Week

Client: Games Week

Milan Games Week is the Italian most important consumer show dedicated to the world of video games. In 2017 MGW achieved a great success with more than 145.000 visitors; doubling the exhibitors compared with the previous year. The real protagonist was the Personal Gamer Arena: more than 900 seats and four big central projection screens for a NBA style experience. This area dedicated to gaming competitions was completely sold out during three full days of E-sports palimpsest: 8 finals of national and international challenges of the most loved titles of the moment (such as Overwatch, Call of Duty, League of Legends etc.). The excited audience of the PG Arena was also entertained with dance and live music performing acts.