Client: Nutella – Ferrero
The events celebrating 50 years of Nutella were a huge success with the public. The most outstanding feature of the event was the enthusiasm of the consumers of one of the best-loved brands in the world which in Italy alone has over 5 million followers on Facebook.
On the 18th of May, 200,000 people took part in this big event in Naples. It was a day of family attractions and entertainment, starting in the morning in Piazza del Plebiscito and featuring numerous themed areas, games and a very high and long swings to look at the world from an unusual and exciting viewpoint, as well as bread and Nutella for everyone (more than 120,000 slices of bread and Nutella were distributed). At 4:00 pm, the big concert to honour Nutella’s birthday began. The show kicked off with Almamegretta, followed by the splendid voices of Simona Molinari, James Senese, Arisa, Giuliano Palma and, at 9:30 pm, the eagerly awaited concert by Mika began and, together with the performance by Giuliano Palma, was transmitted live in streaming on the Nutella website and YouTube channel, visible on mobile phones too.