eubea

2° prize winner for Best Execution at EuBea 2013

JOIN THE MISSION – GOLF 7

 Client: Volkswagen

A great evening show presenting the new Golf 7 to dealers worldwide. Volkswagen defined the most important launch event in its history which was an unforgettable, high impact show conveying the values and identity of the new Golf 7.

Each show was followed by a gala dinner and a spectacular and fascinating after-party. For 15 days, 7,500 people (divided into groups) were able to get to know the new car, take test drives and watch Volkswagen’s evening show. A totally unprecedented show: 4 acts and a spectacular 12 minute drama. With an exceptional set: a central catwalk, the dock in front of the Reina Sofia Museum and Calatrava’s bridge transformed into a gigantic eye using a circular HD LED screen, symbolising Volkswagen’s global vision. The careful lighting design work increased the scenic impact. Aerial choreographies, sea creatures, a contemporary fire ritual, a wall of water with jets up to 20 metres in height and laser shows were the elements that accompanied the Golf 7 reveal. The guests then continued the evening with dinner and other entertainment.

13
12
11
10
9
8
7
5
4
3
2
1