Client: Mazda

During the 2017 Turin Car exhibition at Parco del Valentino, Mazda presented the new SUV CX-5 and a brand new color with endless brilliance and profoundness: the Soul Red Crystal.

To celebrate in the best way these two new arrivals, the Japanese automotive company commissioned the creation of a unique show, tailor-made by the urban theatre company La Fura dels Baus. A show for the whole city of Turin that literally coloured in red the magnificent Piazza Vittorio Veneto: 12 aerials performers gave birth to a thrilling and captivating play with the unmistakable signature of La Fura and their artistic director Pera Tantiñá.