Client: Mido

MIDO is the International Optics, Optometry and Ophthalmology exhibition that takes place every year in Milan.

Today MIDO is the most important international fair dedicated to the world of   glasses: a unique event where people can find what’s new – projected, produced and displayed in preview for professionals.

On the occasion of its 40th anniversary, Mido offered a spectacular event for 2,000 guests recalling the 40 years of its history.

An orchestra of 40 musicians provided the soundtrack for the entire event.

A unique fashion show in partnership with Vogue Italy presented the historical glasses worn by wonderful models outfitted in relation to the previous four decades.

Andie MacDowell was the exceptional host of the soiree and she presented the show along with the Italian anchor Luca Barbareschi.

For the grand finale an emotional video along with laser effects was projected on to 20 mt (65 ft) high water-screen, before the concluding fireworks.